New ‘Pokémon’ 30th Anniversary TCG Deal Almost Sounds Too Good To Be True
The Pokémon Company is celebrating 30 years of the franchise with special trading card game anniversary products, but collector demand has far exceeded supply. Most major retailers are selling these products well above manufacturer-suggested retail prices, with local card shops charging near-scalper rates. The high markups have made it difficult for fans to afford anniversary items at reasonable costs.
In a surprising turn, Dollar General has emerged as an unexpected source of relief for collectors. The value-oriented retail chain has begun stocking 30th Anniversary products at or near MSRP, including the Elite Trainer Box ($50), EX-Boxes ($25), and Poster Collection ($16)—notably cheaper than competitors like Target, GameStop, and Barnes & Noble, which all maintain significant markups on Pokémon card inventory.
The unexpected availability offers collectors a rare opportunity to obtain anniversary products without paying scalper prices, though stock may be limited at individual Dollar General locations.