Bill Murray Is a Ghostbuster Once Again… in a Car Ad
Bill Murray has returned to the Ghostbusters franchise in an unexpected vehicle-based collaboration, reprising his role as Dr. Peter Venkman in a new advertisement for Rivian electric vehicles. In the 70-second spot, Murray responds to a Slimer disturbance at a suburban home by arriving in the “Ecto-R1,” a Rivian R1S SUV designed to resemble the iconic Ecto-1 ambulance from the original films.
The advertisement showcases a new Ghostbusters-themed Halloween software update available for Rivian’s R1S SUV, R1T pickup truck, and upcoming R2 model. The update brings Ghostbusters interactive content to the vehicles’ infotainment systems, including a “‘Mallow Mash” mini-game where players squash Mini-Pufts on the center touchscreen, custom Ghostbusters audio, a Slimer-themed interface, a Trick or Treat Mode feature, and hidden Easter eggs for owners to discover. This branded partnership merges classic entertainment IP with automotive software functionality, appealing to both Ghostbusters fans and Rivian owners.