‘Avengers: Doomsday’ Has An Exclusive Magic Card — But There’s a Catch
Marvel Studios’ Avengers: Doomsday premieres December 18 with a cross-media promotional tie-in from Wizards of the Coast: an exclusive Magic: The Gathering card featuring Doctor Doom will be distributed to eligible moviegoers during opening weekend screenings.
The exclusive card is a variant of “Doctor Doom, King of Latveria,” a commander-format card from the Doom Prevails preconstructed deck. While the promotional version maintains identical gameplay mechanics, it features alternative artwork that distinguishes it from the standard release, adding collectible appeal for both players and film memorabilia enthusiasts.
To receive the card, attendees must satisfy three conditions: attend an opening weekend showtime (Thursday through Sunday), watch an “Infinity Vision” format presentation at a Regal Entertainment Group theater, and hold active Regal Crown Club membership. This multi-layered requirement structure incentivizes movie attendance while restricting distribution to a specific audience.
The collaboration represents an established marketing strategy of tying promotional collectibles to theatrical releases to drive opening weekend numbers. By leveraging Doctor Doom’s prominence in the film alongside the preconstructed deck release, the promotion cross-promotes both the movie and the Magic set to respective fandoms. For players unfamiliar with the MCU and moviegoers new to trading card games, the promotion serves as a bridge between entertainment properties.