‘We Didn’t Expect This’: Gran Turismo 7 Continuing to ‘Sell Very Well’ on PS5
Gran Turismo 7, nearly five years after its launch, continues to perform exceptionally well on PlayStation 5, representing an unexpected success story for Sony’s live service efforts. The sim racer has become one of the platform’s most popular first-party titles, quietly accumulating strong sales and player engagement that apparently surprised even those at the publisher.
Despite being a mature title by current standards, Gran Turismo 7 has managed sustained and even growing player interest. This continued momentum has justified ongoing development support, with the first phase of an ambitious Spec 4 update arriving imminently for both PS5 and PS4.
The game’s sustained success is particularly noteworthy given Sony’s broader struggles to establish successful live service franchises. While the publisher has faced challenges and criticism for its live service strategy, Gran Turismo 7 demonstrates how consistent content updates and strong community engagement can sustain a game’s relevance years after launch. The planned Spec 4 update underscores continued confidence in the game’s commercial viability and player base.