Beats by Dre Teases Pokémon Collaboration With an Electrified Beats Pill Speaker
Beats by Dre has announced an upcoming collaboration with Pokémon through a teaser video posted to the company’s official YouTube channel. The six-second video, titled “Time to catch something new,” showcases the silhouette of the Beats Pill wireless speaker surrounded by animated sparks and electrical effects, culminating with an electrified Beats logo alongside a Poké Ball.
While the teaser provides no official product details or release date, it strongly suggests the collaboration will produce a Pokémon-branded version of the Beats Pill speaker. The electrical animations in the video point toward a Pikachu-themed design, aligning with the electric-type Pokémon’s status as the franchise’s most iconic mascot. This theory has been supported by unconfirmed images circulating online that depict a bright yellow speaker styled after Pikachu.
The collaboration represents another brand crossover in Pokémon’s ongoing licensing expansion, which has previously included partnerships across fashion, consumer electronics, and other product categories. Beats by Dre, owned by Apple, has a history of limited-edition speaker releases and collaborations, making the Pokémon partnership consistent with the company’s marketing strategy.