Report: RTX 5090 GPUs discontinued by Nvidia, as GB202 is reserved for AI workstation cards

Nvidia has reportedly halted manufacturing of the GeForce RTX 5090 graphics card, with the high-end GPU chips being redirected exclusively to professional RTX Pro workstation and data center cards targeting AI development and machine learning workloads. Multiple leakers, citing factory notices and industry sources, confirmed the discontinuation, marking a formal shift away from consumer gaming hardware.

The RTX 5090 had become nearly impossible to purchase at its original MSRP since launch, as AI researchers and developers heavily demand the card for its exceptional compute performance and large VRAM allocation. Rather than addressing consumer supply constraints, Nvidia has chosen to capitalize on the higher-margin professional AI market by dedicating the GB202 silicon entirely to enterprise and data center segments.

The RTX 5080 will assume the top position in Nvidia’s consumer gaming lineup, with rumors suggesting a 24GB variant may release in early 2027. This strategic pivot reflects broader industry trends as GPU manufacturers prioritize the more lucrative AI and machine learning sectors over traditional gaming hardware. The move underscores Nvidia’s commitment to serving enterprises and AI developers over PC gaming enthusiasts, a priority that has dominated the company’s direction since the generative AI boom.

Sources