AMD has reportedly already raised GDDR6 prices for its graphics card partners, so you’ll find no solace from spiking GPU prices with Team Red
AMD has reportedly increased prices for GDDR6 memory supplied to its graphics card partners, further pressuring GPU affordability. According to sources cited on Chinese forum Boardchannels, the price increase took effect on October 1st, directly affecting the memory components used in AMD’s graphics cards.
This move compounds existing challenges in the GPU market, where consumers have already struggled to find reasonably-priced options. The price hike comes amid a broader memory supply crisis impacting RAM, SSDs, and graphics card memory components. For buyers hoping AMD could offer a more affordable alternative to premium-priced Nvidia offerings like the RTX 5090, the situation suggests no near-term relief.
The price increase directly impacts AMD’s Add-in Board (AIB) partners—the manufacturers responsible for producing and selling AMD-branded graphics cards. These partners will likely either absorb the increased costs or pass them to consumers through higher retail prices, further straining an already difficult market.
The timing underscores ongoing industry challenges where memory supply constraints continue pressuring GPU pricing across manufacturers. Graphics cards have become particularly vulnerable to these pressures due to their substantial GDDR6 memory requirements, making memory costs a significant factor in final retail pricing.