AdSurge is the new ad network built by Miniclip with help from Tencent AI and Easybrain data
Miniclip has launched AdSurge, a new mobile advertising platform developed in collaboration with Tencent’s AI expertise and data from Easybrain. The platform addresses both user acquisition and in-game ad monetization, targeting games that generate the majority of their revenue through advertising.
Development of AdSurge began three years ago, with the acquisition of Easybrain providing Miniclip the scale and portfolio diversity needed to commercialize the network. While leveraging technical insights and AI capabilities from Tencent’s established advertising ecosystem, Miniclip built AdSurge’s algorithms independently, grounded in its own global traffic data.
AdSurge operates as a separate, autonomous entity with strict data isolation protocols to protect partner information. The platform’s emergence comes at a time when mobile game publishers face mounting pressure from platform fees and engine licensing costs that have eroded profit margins, positioning AdSurge as an alternative monetization solution designed specifically for the mobile gaming market.