Nvidia RTX 5090 Reportedly Dead, but It’s So Expensive That It Doesn’t Really Matter
Nvidia is reportedly discontinuing the RTX 5090, its flagship consumer graphics card, according to GPU leaker zed_wang on Twitter/X. The leaker claimed that there will be “no more GB202 for 5090, confirmed,” and that “all future GB202 supplies are RTX Pro exclusive.”
The GB202 is the GPU die that powers the RTX 5090, but it also serves as the foundation for nine distinct workstation and data center GPUs in Nvidia’s professional lineup. By halting consumer RTX 5090 production, Nvidia is redirecting all future GB202 supplies to these professional RTX Pro variants.
The discontinuation is perhaps unsurprising given the RTX 5090’s already severe availability issues and premium pricing. The card has been notoriously difficult for consumers to purchase at reasonable prices since launch, with demand significantly exceeding supply.
This strategic shift reflects Nvidia’s decision to prioritize the more lucrative professional and enterprise markets over the consumer gaming segment. Workstation and data center customers represent higher-margin business opportunities compared to consumer gaming. The reallocation of the GB202 die exclusively to RTX Pro GPUs underscores where Nvidia believes the greatest demand and profitability lie.