Epic throws shade at Steam, admits to vibe-coding the new Epic Games Launcher with AI “to be faster than the other guy”

Epic Games has unveiled a preview version of its overhauled Epic Games Launcher, built using generative AI through a process the company calls “vibe coding”—using AI to write code without necessarily understanding the underlying implementation. The completely rebuilt launcher is available for Windows, Mac, and Linux, marking its first Linux release.

According to Epic, the new launcher is substantially faster than Steam, with claims of 30 times faster library loading, 46% faster startup to store, and halved launcher startup times (verified by external vendor). The preview includes core features—store, library, social panels, and developer hub—though Epic acknowledges it’s “light on features” and will contain bugs. The refresh reflects Epic’s broader shift toward AI-assisted development, with CEO Tim Sweeney recently announcing a company-wide “pivot” for AI-first production.

The announcement adopts a somewhat tongue-in-cheek tone, opening with “Programming is hard,” highlighting both the novelty and implicit skepticism around AI-generated code’s reliability and maintainability.

Sources