Microsoft is asking players if its biggest franchises should go Xbox‑only — including Minecraft
Microsoft is surveying a subset of Xbox Insider Program users about making major game franchises exclusive to its console, according to screenshots verified by Windows Central. The survey targets players with multiple devices and asks whether flagship franchises, including Minecraft, should be Xbox-only.
The move appears designed to address Xbox’s declining market position against PlayStation and Nintendo by giving players stronger reasons to invest in its hardware. Currently, Microsoft’s multiplatform strategy—releasing games across Xbox, PC, and other platforms—has reduced incentives for console owners to use their Xbox systems, particularly among those with access to multiple gaming devices.
The survey signals Microsoft may be reconsidering its longstanding approach of broad game availability in favor of platform-exclusive titles to drive hardware adoption. This represents a significant strategic pivot from its recent philosophy of maximizing reach across devices.