LEGO and Netflix Team Up for 37,000-Piece Kpop Demon Hunters Build
LEGO designer Björn Ramant has unveiled a monumental 37,000-piece LEGO sculpture depicting the Derpy Tiger character from Netflix’s animated series Kpop Demon Hunters. The ambitious build was a collaborative commission between LEGO and Netflix, demonstrating a strategic partnership between the toy manufacturer and the streaming platform to create unique fan experiences. Ramant meticulously documented the construction process in a 90-second timelapse video shared across social media platforms including LinkedIn and Instagram, showcasing the intricate work involved in assembling such a complex physical interpretation of the beloved animated character using individual plastic bricks. The completed sculpture is now prominently featured at LEGO World 2026, allowing fans of the animated series to experience a tangible, three-dimensional representation of a character they know from the screen. This collaboration exemplifies an emerging trend in entertainment marketing where major brands leverage LEGO’s building system to create memorable physical installations that bridge the gap between digital content consumption and tactile, real-world experiences, deepening fan engagement and creating shareable moments for audiences.