MSI’s “Autumn Pack” Promo Awards Steam Gift Cards with Graphics Card Purchases
MSI is running a promotional campaign called the “Autumn Pack” in the UK, where purchases of RTX 50-series graphics cards are bundled with Steam gift cards. The incentive structure is tiered, with higher-end GPU models receiving larger gift card denominations to encourage upgrades and reward higher spending.
The promotional tiers break down as follows: RTX 5080 models, available in multiple editions including Gaming Trio, Inspire 3X, Shadow 3X, Suprim, Mandalorian and Grogu Edition, and Ventus 3X variants, come with £60 Steam gift cards. Mid-range options, the RTX 5070 and RTX 5060 Ti, include £40 gift cards, while the entry-level RTX 5060 receives a £30 gift card.
This bundling strategy is common in the discrete GPU market, where manufacturers use digital incentives to drive hardware sales and compete with rival vendors. By pairing graphics card purchases with Steam credits, MSI directly targets PC gamers and encourages them to invest in their gaming library alongside new hardware. The promotion is particularly relevant to Windows-based PC gaming audiences, who represent a significant portion of Steam’s user base.