We rounded up the best Xbox 25th Anniversary merch
Xbox is marking its 25th anniversary on November 15th with an extensive merchandise campaign that includes collaborations with major brands and a global fan event tour. Microsoft and third-party partners have launched a significant marketing push over the past six months, bringing nostalgic products to Xbox fans alongside new anniversary-themed items.
Key elements of the campaign include an unexpected collaboration with IKEA, bringing gaming furniture and accessories to the popular home furnishings retailer. The return of the Xbox Gear Store provides a dedicated retail space for official merchandise. Additionally, Xbox Fanfest is touring multiple countries globally, allowing fans to celebrate the milestone in person at events across Germany, the UK, Mexico, Japan, and more. The campaign has generated considerable merchandise options, including limited-edition items like the Xbox Series X25 console variant, which has proven particularly popular among collectors.
The anniversary celebration represents one of the most ambitious marketing efforts from the Xbox brand in recent years, capitalizing on the console’s quarter-century milestone to engage longtime fans and attract new audiences through both physical products and experiential events.