GTA 6’s New TV Trailer Is A Bit Different, See It For Yourself
Grand Theft Auto 6’s first television commercial has arrived, airing on NBC Sports. The 90-second spot is largely based on Rockstar Games’ official launch trailer but contains notable modifications for broadcast standards.
The most significant change involves the removal of three steamy shower scenes featuring protagonists Jason and Lucia that appeared in the original trailer. In their place, some other sequences have been slightly extended, including shots of an airplane scene and a moment where Jason playfully nudges Lucia beside their car.
Another alteration suggests business deals behind the scenes: the Xbox logo has been removed from the TV spot, a change attributed to Rockstar’s reported exclusive promotional partnership with Sony. This aligns with typical marketing agreements where one platform holder receives premium advertising placement.
The modified trailer was first spotted by observant fans who compared it directly to the original launch trailer, noting the differences frame-by-frame. The cuts appear designed for traditional television broadcast, where content standards typically differ from online video platforms. The slight extensions of other scenes suggest Rockstar deliberately restructured the footage rather than simply removing content, maintaining the commercial’s pacing and narrative flow.
These promotional variations are relatively common in the video game industry, where marketing materials are frequently tailored for different distribution channels and platform partnerships. As GTA 6’s September 2025 release date approaches, Rockstar continues to ramp up its marketing efforts across multiple media formats.