GTA 6 Burgers Will Be Available In Florida Throughout The Year
Rockstar Games has partnered with Florida-based burger chain Skinny Louie to launch an in-game themed promotional campaign for Grand Theft Auto 6. Beginning in early November and running through December 31, select Skinny Louie locations throughout Florida will be rebranded as “Burger Shot,” the fictional fast-food restaurant chain featured in the GTA universe.
The campaign brings the Vice City experience to the real world, with menus inspired directly by the game featuring smash burgers, fries, and specialty drinks. Customers in South Florida can purchase themed meals in-store or through delivery services. The Kaseya Center in Miami will also feature both Burger Shot and Cluckin’ Bell, GTA’s parody fried chicken establishment, as part of the promotional activation.
This cross-media marketing partnership represents Rockstar’s effort to build anticipation for GTA 6’s release. By converting real-world restaurants into locations from the game, the campaign bridges digital and physical experiences, allowing fans to immerse themselves in the game’s world.