Thai Rapper Lisa’s ‘Tarantino’ Music Video Squeezes in PS5 Product Placement
Thai rapper and Blackpink member Lisa released her new Press Play EP and accompanying single “Tarantino” overnight. The music video, which references Quentin Tarantino’s directorial style with the lyric “Death Proof, I do all my own stunts,” features integrated PlayStation 5 product placement toward its conclusion.
The placement aligns with Lisa’s existing role as PlayStation’s global ambassador—a partnership announced in July 2025. The strategic integration of gaming hardware into music video content reflects broader entertainment industry trends where consumer electronics brands seek visibility through celebrity partnerships and popular media.
Lisa’s involvement with PlayStation extends the platform’s cultural outreach strategy, leveraging her substantial fanbase across music and entertainment. The “Tarantino” music video demonstrates how gaming companies increasingly embed products into mainstream entertainment experiences rather than relying solely on traditional advertising channels.