GTA 6 Sparks Unlikely Cliff Richard Resurgence, but the 86-Year-Old Singer Still Doesn’t Know What It Is
British singer Cliff Richard has unexpectedly found himself at the center of a cultural moment at age 86, thanks to Rockstar Games’ upcoming release GTA 6. His 1976 single “Devil Woman,” originally from his album I’m Nearly Famous, was featured in the GTA 6 Extended Look trailer released on Netflix, triggering a remarkable resurgence in the song’s popularity.
Following the Extended Look premiere, “Devil Woman” experienced a 325% increase in daily streams, marking a significant spike in interest for the decades-old track. This isn’t the first time the song has benefited from modern media exposure—it previously gained traction after being featured in the 2017 film I, Tonya—but the GTA 6 phenomenon appears to have far exceeded that boost.
GTA 6 is widely anticipated to become the biggest entertainment launch in history, and the game’s soundtrack selections carry considerable cultural weight. The inclusion of “Devil Woman” has introduced the song to a new generation of players and music listeners, with the surge in streams reflecting the game’s massive reach and the power of its media presence.
Curiously, Richard himself appears largely unaware of the phenomenon. The 86-year-old British pop legend doesn’t seem to understand what GTA 6 is or why his decades-old song has suddenly become relevant again in popular culture. His bewilderment at the unexpected resurgence adds an amusing human element to the story of generational disconnect in entertainment and gaming culture.