Crossy Road creator Matt Hall named Atari’s EVP of Mobile
Atari has appointed Matt Hall, co-founder of Hipster Whale and creator of the hit mobile game Crossy Road, as executive vice-president of Mobile expansion initiatives. The appointment follows Atari’s acquisition of Hipster Whale and Early Morning Studios, consolidating the publisher’s mobile game portfolio under new leadership.
Hall brings significant experience in mobile game development and publishing, having led Hipster Whale to success with Crossy Road, one of the most successful indie mobile games. In his new role, he will be responsible for leading Atari’s cross-platform strategy on mobile, leveraging the company’s extensive library of classic properties alongside newer acquisitions.
The move represents Atari’s strategic push to strengthen its position in the mobile gaming market, an increasingly important segment of the gaming industry. By bringing Hall into a senior executive position and acquiring his studio, Atari is betting on his expertise to drive growth and innovation in mobile gaming across multiple platforms.