If GTA 6 Beats Football On Thanksgiving, That’s A Win, EA Founder Says
EA founder Bing Gordon recently offered his perspective on what would constitute commercial success for Grand Theft Auto 6, following over a decade of development and one of gaming’s largest budgets. During an appearance on the Sozzi Unleashed show, Gordon stated that reaching 75 million copies sold would be “mind-blowing” for the game.
Gordon’s analysis was based on a specific calculation: he believed a GTA 6 preview video—likely the GTA 6 Extended Look trailer—had reached 750 million views. By his reasoning, if the game could convert 10% of that trailer’s reach into actual sales, 75 million copies would represent exceptional performance for the title.
While Take-Two Interactive does not publicly disclose detailed development budgets or sales targets, Gordon’s commentary provides notable industry perspective on GTA 6’s commercial expectations. His estimation reflects the massive scale of the project and highlights uncertainty around the threshold for what might be considered a successful launch given the extraordinary resources invested in the game’s creation.