PressEngine announces The Pre-Show, an in-person London showcase for upcoming games
PressEngine, a PR and influencer marketing platform, is launching The Pre-Show, an in-person showcase event for game developers to connect directly with media and content creators. Scheduled for Thursday, November 26, 2026, in London, the event will feature games launching over the next 12 months and will attract over 150 specialist and mainstream journalists and content creators.
The event represents PressEngine’s response to what the company views as a gap in the current industry landscape. As digital showcases have become more prevalent, the company argues that hands-on time with games has diminished and coverage has become concentrated around major seasonal events. The Pre-Show aims to fill this gap by providing developers with direct, face-to-face access to journalists and influencers outside the traditional festival cycle.
By emphasizing in-person engagement over digital alternatives, PressEngine is positioning the event as an opportunity to restore meaningful connections between game creators and the media figures who cover and promote their work to audiences.