World War Z ‘Viral State’ Update Feels Like GTA 6 With Zombies
Saber Interactive has announced ‘Viral State,’ a new update for World War Z, the live-service third-person zombie shooter. The update, scheduled for November 12, will introduce both paid and free content to the game originally released in 2019.
The marketing campaign for Viral State has drawn attention for its striking similarities to Rockstar Games’ Grand Theft Auto 6. The update’s trailer features a matching color palette and typography to GTA 6’s marketing materials, adopts Miami as its setting (matching GTA 6’s Vice City setting), and incorporates similar weather elements. The timing is particularly notable: Viral State launches just one week before GTA 6’s market release.
The deliberate parallels appear intentional, creating a “GTA 6 but with zombies” angle that developers are leveraging for promotional purposes. While the connection may seem tongue-in-cheek, it positions the update to benefit from the significant cultural moment surrounding GTA 6’s highly anticipated launch.