Warner Bros. Could Be Developing a New ‘The Bachelor’ Game, For Some Reason
The Bachelor, a highly successful entertainment franchise spanning multiple television adaptations worldwide, has struggled to establish itself in the video game market. Warner Bros. previously published The Bachelor: The Videogame for Nintendo Wii and Nintendo DS in 2010, which was poorly received by both critics and fans.
Despite this past failure, the IP owner appears ready to make another attempt. On October 28, 2026, Warner Bros. filed a trademark application for “The Bachelor: Second Chance” with the European Union Intellectual Property Office (EUIPO). The application protects the IP under trademark Classes 9 and 41, which typically cover digital products and entertainment services respectively.
While large corporations routinely file broad trademark applications to protect their intellectual property across various markets and services—making precise interpretation challenging—this specific filing includes multiple game-related keywords, suggesting genuine interest in developing a video game product rather than a purely protective formality.
The move indicates Warner Bros. may be hoping to capitalize on the enduring popularity of The Bachelor franchise while attempting to learn from the critical and commercial shortcomings of the 2010 titles. Whether “Second Chance” represents an actual game currently in development or exploratory intellectual property protection remains unclear, but the trademark filing suggests the publisher is investigating returning to gaming with The Bachelor IP.