EA reportedly killed Mass Effect and BioWare to bet on Star Wars Battlefront 3 instead
Electronic Arts has closed BioWare, the legendary developer behind the Mass Effect franchise, and cancelled the in-development Mass Effect Universe game. According to Bloomberg sources, EA made this decision to prioritize investment in Star Wars: Battlefront 3 instead, redirecting resources from the narrative-driven RPG to the competitive multiplayer shooter.
The closure has sparked significant backlash from fans and the gaming community. Campaigns to save the franchise have emerged, including online petitions, fundraising efforts, and a billboard advertisement in Times Square, New York, drawing attention to the loss of the iconic studio and series.
The decision represents a major strategic shift for EA, betting on the live-service multiplayer potential of Battlefront 3. The move has reignited discussions about industry consolidation, resource allocation at major publishers, and the fate of beloved franchises when economic pressures force choices between competing projects.