Nintendo says it isn’t planning any more Switch 2 price hikes
Nintendo has announced it will not implement any further price increases for the Switch 2 console. The declaration came from Nintendo president Shuntaro Furukawa during the company’s financial results announcement for the first half of fiscal year 2027.
The company’s position follows the acquisition of sufficient memory stock to sustain current production levels and maintain existing pricing. This addresses concerns stemming from the global memory shortage driven by surging artificial intelligence demand, which has affected all major gaming console manufacturers.
Nintendo had previously increased Switch 2 prices in September, raising the console’s cost by $50 in the US, €30 in Europe, and ¥10,000 in Japan. This marked the first price adjustment for the Switch 2 since its launch.
The announcement comes amid a challenging financial period for Nintendo. The company’s operating profit declined 16% to 73.9 billion yen (approximately $467 million) during the three months ending September 30, alongside a 15% decline in overall sales. Switch 2 unit sales during the quarter were particularly weak, with 2.67 million units sold—a 41% decrease compared to the same period the previous year and a significant drop from the 3.82 million units sold in the immediately preceding quarter.
The memory security demonstrates Nintendo’s ability to navigate supply chain challenges that have impacted the broader gaming industry. Sony and Microsoft’s consoles have also experienced price increases over the past year due to memory cost pressures, though neither has definitively ruled out future adjustments. With 26 million Switch 2 units sold to date, Nintendo appears confident that maintaining current pricing will help stabilize the console’s market position.